My target audience is likely to be parents around the ages of 26 and up, this is because people between these ages are more likely to have children. In terms of gaining feedback from these parents I believe that online serves , ratings and letters would be the bet means of gaining feedback for the primary school. This is because the parents would be busy working and we wouldn't want our feedback to cut into their working time.
I personally believe that I would most likely be using online servers to gain feedback from my target audience, this is because it is the most convenient means of gaining feedback without having them go out of their way to give us feedback.
In terms of the logo I made sure I kept it simple and family friendly. When parents see this logo they will denote the silhouette of children playing around the silhouette of the the school, this connotes Bradwell Junior School which will straight away give the parents an instant indication on what this website is about.
I am going to make sure I use the logo as a home button hyperlink that sends the user back to the home page. I will also be using a tool bar that allows the user to select multiple options that they're interesting in looking into, ranging from contact information to how to apply.
I am going to try and make the design of my website simple yet informational for my target audience, this is because I believe it will be easier for them to understand and gain the up most important information possible.
